{"id":11285,"date":"2024-01-08T16:13:27","date_gmt":"2024-01-08T15:13:27","guid":{"rendered":"https:\/\/www.manutan.cz\/magazin\/?p=4700"},"modified":"2024-01-08T16:13:27","modified_gmt":"2024-01-08T15:13:27","slug":"jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem","status":"publish","type":"post","link":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/","title":{"rendered":"Jak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2024\/01\/Manutan_PEIS.png\" alt=\"Manutan_PEIS\" class=\"wp-image-4703\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy je v\u00fdrobek skute\u010dn\u011b ekologick\u00fd a kdy jde o greenwashing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Slova<em> ekologie <\/em>a <em>udr\u017eitelnost<\/em> jsou v marketingu pom\u011brn\u011b nadu\u017e\u00edvan\u00e9, n\u011bkdy a\u017e zneu\u017e\u00edvan\u00e9. Je to proto, \u017ee v \u010cesku (ale ani v EU) zat\u00edm <strong>nejsou uz\u00e1kon\u011bn\u00e9 \u017e\u00e1dn\u00e9 normy<\/strong>, pokud jde o hodnocen\u00ed dopad\u016f v\u00fdrobku na \u017eivotn\u00ed prost\u0159ed\u00ed. To znamen\u00e1, \u017ee ka\u017ed\u00fd m\u016f\u017ee o sv\u00e9m produktu tvrdit, \u017ee je ekologick\u00fd nebo udr\u017eiteln\u00fd \u2013&nbsp;a pokud to nen\u00ed pravda, \u017e\u00e1dn\u00e9 n\u00e1sledky z toho neplynou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edm vznik\u00e1 ide\u00e1ln\u00ed prostor pro tzv. <strong>greenwashing <\/strong>= marketing, kter\u00fd se tv\u00e1\u0159\u00ed ekologicky, ale ve skute\u010dnosti jenom \u201a\u201anat\u00edr\u00e1 na zeleno\u2018\u2018 neekologickou skute\u010dnost.<br><br>Problematiku nav\u00edc komplikuj\u00ed term\u00edny jako ekologick\u00e1 stopa, environment\u00e1ln\u00ed stopa a uhl\u00edkov\u00e1 stopa \u2014 \u201a\u201atrendy\u2018\u2018 v\u00fdrazy, kter\u00e9 se pou\u017e\u00edvaj\u00ed hodn\u011b nahodile, a legislativa jim ned\u00e1v\u00e1 p\u0159esn\u00fd v\u00fdznam. Dokonce i p\u0159edpisy EU se zat\u00edm omezuj\u00ed jenom na doporu\u010den\u00ed. Nav\u00edc existuje \u0159ada metodik, kter\u00fdmi se v\u00fdpo\u010det r\u016fzn\u00fdch druh\u016f stop lidsk\u00e9 \u010dinnosti \u0159\u00edd\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejprve si proto ujasn\u011bme rozd\u00edly mezi jednotliv\u00fdmi term\u00edny.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2024\/01\/2023_01_jak-nakupovat-ekologicky.png\" alt=\"2023_01_jak nakupovat ekologicky\" class=\"wp-image-4718\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Metodika PEF (Product Environmental Footprint)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Metodika PEF stanovuje <strong>16 environment\u00e1ln\u00edch krit\u00e9ri\u00ed<\/strong> pro hodnocen\u00ed dopad\u016f \u017eivotn\u00edho cyklu v\u00fdrobku na \u017eivotn\u00ed prost\u0159ed\u00ed \u2013&nbsp;jako t\u0159eba vliv na kvalitu vod, okyselov\u00e1n\u00ed p\u016fdy nebo vyu\u017eit\u00ed energi\u00ed. V\u00fdrobk\u016fm se p\u0159i hodnocen\u00ed p\u0159id\u011bluj\u00ed body podle stanoven\u00fdch pravidel. Bodov\u00e9 hodnocen\u00ed se pot\u00e9 je\u0161t\u011b porovn\u00e1v\u00e1 s ostatn\u00edmi v\u00fdrobky v evropsk\u00e9 PEF datab\u00e1zi. Do t\u00e9 postupn\u011b p\u0159ib\u00fdvaj\u00ed data z re\u00e1ln\u00fdch provoz\u016f v EU.<br><br>Evropsk\u00e1 komise si od metodiky PEF slibuje transparentn\u011bj\u0161\u00ed a \u00fa\u010deln\u011bj\u0161\u00ed hodnocen\u00ed toho, <strong>zda je v\u00fdrobek ekologick\u00fd<\/strong>. V Manutanu jsme se rozhodli \u0159\u00eddit se metodikou PEF u\u017e nyn\u00ed \u2013&nbsp;vych\u00e1z\u00edme z n\u00ed p\u0159i hodnocen\u00ed v\u00fdrobk\u016f v na\u0161\u00ed nab\u00eddce, abychom z\u00e1kazn\u00edk\u016fm usnadnili v\u00fdb\u011br produktu s nejni\u017e\u0161\u00edm ekologick\u00fdm dopadem.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2024\/01\/2023_01_jak-nakupovat-ekologicky_2.jpg\" alt=\"2023_01_jak nakupovat ekologicky_2\" class=\"wp-image-4717\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">* <strong>Eutrofizace<\/strong> je obohacov\u00e1n\u00ed vody \u010di p\u016fdy o miner\u00e1ln\u00ed l\u00e1tky. Zat\u00edmco p\u0159irozen\u00e1 eutrofizace je \u017e\u00e1douc\u00ed, nep\u0159irozen\u00e1 eutrofizace je negativn\u00ed jev. V p\u0159\u00edpad\u011b vodn\u00edch tok\u016f m\u016f\u017ee m\u00edt nap\u0159\u00edklad za n\u00e1sledek p\u0159emno\u017een\u00ed vodn\u00edch rostlin a mikroorganism\u016f, kter\u00e9 posl\u00e9ze z vody \u010derpaj\u00ed kysl\u00edk a zp\u016fsobuj\u00ed vym\u00edr\u00e1n\u00ed ryb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak jsme v Manutanu polid\u0161tili slo\u017eitou v\u011bdeckou metodiku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Modern\u00ed firmy svou ekologickou\/environment\u00e1ln\u00ed stopu intenzivn\u011b \u0159e\u0161\u00ed \u2013 a firemn\u00edch n\u00e1kup\u016f se to \u010dasto velmi dot\u00fdk\u00e1. Proto jsme se v Manutanu rozhodli, \u017ee zkoum\u00e1n\u00ed ekologick\u00fdch dopad\u016f produktu n\u00e1kup\u010d\u00edm usnadn\u00edme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ke kategori\u00edm na na\u0161em e-shopu, ve kter\u00fdch je za\u0159azeno alespo\u0148 <strong>30 produkt\u016f<\/strong>, p\u0159id\u00e1v\u00e1me<strong> hodnocen\u00ed jejich dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed na \u0161k\u00e1le ABCDE<\/strong>. D\u00edky tomu na prvn\u00ed pohled pozn\u00e1te, jak\u00e1 je environment\u00e1ln\u00ed stopa v\u00fdrobku ve srovn\u00e1n\u00ed s ostatn\u00edmi v\u00fdrobky ve stejn\u00e9 kategorii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ke ka\u017ed\u00e9mu produktu jsme p\u0159idali jednoduchou grafiku:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2024\/01\/grafika-2.png\" alt=\"grafika (2)\" class=\"wp-image-4706\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Produkty na na\u0161\u00ed ABCDE \u0161k\u00e1le <strong>porovn\u00e1v\u00e1me jenom s ostatn\u00edmi v\u00fdrobky z t\u00e9\u017ee kategorie<\/strong> \u2013 slou\u017e\u00ed pro rychlou orientaci z\u00e1kazn\u00edk\u016f v na\u0161\u00ed nab\u00eddce. Nejde o obecn\u00e9 hodnocen\u00ed produkt\u016f jako zn\u00e1te t\u0159eba u ledni\u010dek \u010di jin\u00e9 elektroniky. \u00c1\u010dko je produkt s nejmen\u0161\u00edm dopadem na \u017eivotn\u00ed prost\u0159ed\u00ed, \u00c9\u010dko s nejv\u011bt\u0161\u00edm \u2013&nbsp;v porovn\u00e1n\u00ed s ostatn\u00edmi v\u00fdrobky v t\u00e9\u017ee kategorii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak po\u010d\u00edt\u00e1me environment\u00e1ln\u00ed stopu v\u00fdrobku<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vych\u00e1z\u00edme z doporu\u010den\u00e9 <strong>metodiky PEF<\/strong> \u2013&nbsp;podle n\u00ed spo\u010d\u00edt\u00e1me environment\u00e1ln\u00ed stopu pro ka\u017ed\u00fd v\u00fdrobek v dan\u00e9 kategorii (\u010d\u00edm ni\u017e\u0161\u00ed \u010d\u00edslo, t\u00edm je v\u00fdrobek ekologi\u010dt\u011bj\u0161\u00ed). V\u00fdrobky pak se\u0159ad\u00edme podle jejich bodov\u00e9ho hodnocen\u00ed a p\u0159i\u0159ad\u00edme jim p\u00edsmenko A, B, C, D, nebo E podle tohoto procentu\u00e1ln\u00edho rozlo\u017een\u00ed:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2024\/01\/grafika.png\" alt=\"grafika\" class=\"wp-image-4707\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Procentu\u00e1ln\u00ed rozlo\u017een\u00ed na \u0161k\u00e1le jsme si nevymysleli. Vych\u00e1z\u00edme z uzn\u00e1van\u00fdch statistick\u00fdch metod a z princip\u016f cirkul\u00e1rn\u00ed ekonomiky institutu <span class=\"has-inline-color has-primary-color\"><a href=\"https:\/\/www.ademe.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">ADEME <\/a><\/span>(francouzsk\u00e1 Agentura pro cirkul\u00e1rn\u00ed ekonomiku).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Podrobnosti o tom, jak hodnot\u00edme environment\u00e1ln\u00ed stopu na\u0161ich v\u00fdrobk\u016f: <span class=\"has-inline-color has-primary-color\"><a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/udrzitelnost-a-ekologicka-stopa\" target=\"_blank\" rel=\"noreferrer noopener\">Udr\u017eitelnost v Manutanu: ekologick\u00e1 stopa na\u0161ich produkt\u016f<\/a><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dal\u0161\u00ed hodnocen\u00ed ekologick\u00e9ho dopadu v\u00fdrobk\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b environment\u00e1ln\u00ed stopy podle metodiky PEF najdete u v\u00fdrobk\u016f tak\u00e9 dal\u0161\u00ed ekologick\u00e9 hodnocen\u00ed \u2013 nap\u0159\u00edklad <strong>celkovou uhl\u00edkovou stopu<\/strong>, abyste si snadno ud\u011blali p\u0159edstavu o mno\u017estv\u00ed CO<sub>2<\/sub>, kter\u00e9 se b\u011bhem v\u00fdroby vybran\u00e9ho produktu vypou\u0161t\u00ed do ovzdu\u0161\u00ed. Krom\u011b samotn\u00e9ho oxidu uhli\u010dit\u00e9ho do uhl\u00edkov\u00e9 stopy zapo\u010d\u00edt\u00e1v\u00e1me i dal\u0161\u00ed sklen\u00edkov\u00e9 plyny (kter\u00e9 p\u0159epo\u010d\u00edt\u00e1me na ekvivalent CO<sub>2<\/sub>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkter\u00e9 v\u00fdrobky maj\u00ed vlastn\u00ed standardizovan\u00e1 hodnocen\u00ed, kter\u00e9 pro \u00faplnost uv\u00e1d\u00edme v produktov\u00e9m popisku tak\u00e9. Vedle na\u0161eho hodnocen\u00ed na \u0161k\u00e1le ABCDE tak m\u016f\u017eete u produktu naj\u00edt nap\u0159. logo certifikace <span class=\"has-inline-color has-primary-color\"><a href=\"https:\/\/www.pefc.cz\/standardy-pefc-cr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PEFC<\/a><\/span> \u010di <span class=\"has-inline-color has-primary-color\"><a href=\"https:\/\/www.czechfsc.cz\/cz-cs\" target=\"_blank\" rel=\"noreferrer noopener\">FSC<\/a><\/span> pro produkty ze d\u0159eva, p\u0159\u00edpadn\u011b naraz\u00edte na zn\u00e1mku <strong>EU Ecolabel<\/strong> \u010di <strong>NF Environnement<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2024\/01\/PEIS_o-2.jpg\" alt=\"PEIS_o (2)\" data-id=\"4709\" data-full-url=\"https:\/\/www.manutan.cz\/magazin\/wp-content\/uploads\/2024\/01\/PEIS_o-2.jpg\" data-link=\"https:\/\/www.manutan.cz\/magazin\/?attachment_id=4709\" class=\"wp-image-4709\"\/><figcaption class=\"blocks-gallery-item__caption\"><span class=\"has-inline-color has-primary-color\"><a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/xerograficky-papir-niveus-fit-\" target=\"_blank\" rel=\"noreferrer noopener\">Pap\u00edr do tisk\u00e1rny<\/a><\/span>, vyroben\u00fd \u0161etrn\u011b k \u017eivotn\u00edmu prost\u0159ed\u00ed podle standard\u016f PEFC.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2024\/01\/PEIS_o-3.jpg\" alt=\"PEIS_o (3)\" data-id=\"4710\" data-full-url=\"https:\/\/www.manutan.cz\/magazin\/wp-content\/uploads\/2024\/01\/PEIS_o-3.jpg\" data-link=\"https:\/\/www.manutan.cz\/magazin\/?attachment_id=4710\" class=\"wp-image-4710\"\/><figcaption class=\"blocks-gallery-item__caption\"><span class=\"has-inline-color has-primary-color\"><a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/recyklovatelne-archivacni-kontejnery\" target=\"_blank\" rel=\"noreferrer noopener\">Recyklovateln\u00e9 archiva\u010dn\u00ed kontejnery<\/a><\/span><a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/recyklovatelne-archivacni-kontejnery\"> <\/a>s certifikac\u00ed FSC.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2024\/01\/PEIS_o-1.jpg\" alt=\"PEIS_o (1)\" data-id=\"4708\" data-full-url=\"https:\/\/www.manutan.cz\/magazin\/wp-content\/uploads\/2024\/01\/PEIS_o-1.jpg\" data-link=\"https:\/\/www.manutan.cz\/magazin\/?attachment_id=4708\" class=\"wp-image-4708\"\/><figcaption class=\"blocks-gallery-item__caption\">Certifikaci Ecolabel m\u00e1 nap\u0159\u00edklad <span class=\"has-inline-color has-primary-color\"><a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/jednorazove-papirove-prostirani-infibra-natur-italia-30x40cm-500ks\" target=\"_blank\" rel=\"noreferrer noopener\">jednor\u00e1zov\u00e9 pap\u00edrov\u00e9 prost\u00edr\u00e1n\u00ed Infibra Natur.<\/a><\/span><\/figcaption><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ekologick\u00e1 a environment\u00e1ln\u00ed stopa v\u00fdrobku nejsou tot\u00e9\u017e. Krit\u00e9ria pro hodnocen\u00ed stop v\u00fdrobk\u016f se li\u0161\u00ed podle toho, jakou metodiku m\u011b\u0159en\u00ed zvol\u00edte. Ud\u011blejte si jasno v tom, jak poznat skute\u010dn\u011b ekologick\u00fd v\u00fdrobek.<\/p>\n","protected":false},"author":6,"featured_media":11031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6,7],"tags":[27],"class_list":["post-11285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-typy-a-navody","category-trendy","tag-udrzitelnost"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ekologick\u00e1 a environment\u00e1ln\u00ed stopa v\u00fdrobku nejsou tot\u00e9\u017e. Krit\u00e9ria pro hodnocen\u00ed stop v\u00fdrobk\u016f se li\u0161\u00ed podle toho, jakou metodiku m\u011b\u0159en\u00ed zvol\u00edte. Ud\u011blejte si jasno v tom, jak poznat skute\u010dn\u011b ekologick\u00fd v\u00fdrobek.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"obsahovka\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Manutan Blog - Pr\u016fvodce sv\u011btem pr\u00e1ce a produktivity\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Jak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem - Manutan Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"Ekologick\u00e1 a environment\u00e1ln\u00ed stopa v\u00fdrobku nejsou tot\u00e9\u017e. Krit\u00e9ria pro hodnocen\u00ed stop v\u00fdrobk\u016f se li\u0161\u00ed podle toho, jakou metodiku m\u011b\u0159en\u00ed zvol\u00edte. Ud\u011blejte si jasno v tom, jak poznat skute\u010dn\u011b ekologick\u00fd v\u00fdrobek.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-01-08T15:13:27+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-01-08T15:13:27+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Jak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem - Manutan Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Ekologick\u00e1 a environment\u00e1ln\u00ed stopa v\u00fdrobku nejsou tot\u00e9\u017e. Krit\u00e9ria pro hodnocen\u00ed stop v\u00fdrobk\u016f se li\u0161\u00ed podle toho, jakou metodiku m\u011b\u0159en\u00ed zvol\u00edte. Ud\u011blejte si jasno v tom, jak poznat skute\u010dn\u011b ekologick\u00fd v\u00fdrobek.\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\\\/#blogposting\",\"name\":\"Jak nakupovat ekologicky a vybrat si produkty s nejni\\u017e\\u0161\\u00edm environment\\u00e1ln\\u00edm dopadem - Manutan Blog\",\"headline\":\"Jak nakupovat ekologicky a vybrat si produkty s nejni\\u017e\\u0161\\u00edm environment\\u00e1ln\\u00edm dopadem\",\"author\":{\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/author\\\/obsahovka\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Manutan_PEIS-2.png\",\"width\":1024,\"height\":682},\"datePublished\":\"2024-01-08T16:13:27+00:00\",\"dateModified\":\"2024-01-08T16:13:27+00:00\",\"inLanguage\":\"cs-CZ\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\\\/#webpage\"},\"articleSection\":\"Tipy a n\\u00e1vody, Trendy, Udr\\u017eitelnost\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.manutan.cz\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/category\\\/typy-a-navody\\\/#listItem\",\"name\":\"Tipy a n\\u00e1vody\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/category\\\/typy-a-navody\\\/#listItem\",\"position\":2,\"name\":\"Tipy a n\\u00e1vody\",\"item\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/category\\\/typy-a-navody\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\\\/#listItem\",\"name\":\"Jak nakupovat ekologicky a vybrat si produkty s nejni\\u017e\\u0161\\u00edm environment\\u00e1ln\\u00edm dopadem\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\\\/#listItem\",\"position\":3,\"name\":\"Jak nakupovat ekologicky a vybrat si produkty s nejni\\u017e\\u0161\\u00edm environment\\u00e1ln\\u00edm dopadem\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/category\\\/typy-a-navody\\\/#listItem\",\"name\":\"Tipy a n\\u00e1vody\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/#organization\",\"name\":\"Manutan Blog\",\"description\":\"Pr\\u016fvodce sv\\u011btem pr\\u00e1ce a produktivity\",\"url\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/author\\\/obsahovka\\\/#author\",\"url\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/author\\\/obsahovka\\\/\",\"name\":\"obsahovka\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\\\/#webpage\",\"url\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\\\/\",\"name\":\"Jak nakupovat ekologicky a vybrat si produkty s nejni\\u017e\\u0161\\u00edm environment\\u00e1ln\\u00edm dopadem - Manutan Blog\",\"description\":\"Ekologick\\u00e1 a environment\\u00e1ln\\u00ed stopa v\\u00fdrobku nejsou tot\\u00e9\\u017e. Krit\\u00e9ria pro hodnocen\\u00ed stop v\\u00fdrobk\\u016f se li\\u0161\\u00ed podle toho, jakou metodiku m\\u011b\\u0159en\\u00ed zvol\\u00edte. Ud\\u011blejte si jasno v tom, jak poznat skute\\u010dn\\u011b ekologick\\u00fd v\\u00fdrobek.\",\"inLanguage\":\"cs-CZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/author\\\/obsahovka\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/author\\\/obsahovka\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Manutan_PEIS-2.png\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\\\/#mainImage\",\"width\":1024,\"height\":682},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\\\/#mainImage\"},\"datePublished\":\"2024-01-08T16:13:27+00:00\",\"dateModified\":\"2024-01-08T16:13:27+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/\",\"name\":\"Manutan Blog\",\"description\":\"Pr\\u016fvodce sv\\u011btem pr\\u00e1ce a produktivity\",\"inLanguage\":\"cs-CZ\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.manutan.cz\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Jak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem - Manutan Blog","description":"Ekologick\u00e1 a environment\u00e1ln\u00ed stopa v\u00fdrobku nejsou tot\u00e9\u017e. Krit\u00e9ria pro hodnocen\u00ed stop v\u00fdrobk\u016f se li\u0161\u00ed podle toho, jakou metodiku m\u011b\u0159en\u00ed zvol\u00edte. Ud\u011blejte si jasno v tom, jak poznat skute\u010dn\u011b ekologick\u00fd v\u00fdrobek.","canonical_url":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/#blogposting","name":"Jak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem - Manutan Blog","headline":"Jak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem","author":{"@id":"https:\/\/www.manutan.cz\/blog\/author\/obsahovka\/#author"},"publisher":{"@id":"https:\/\/www.manutan.cz\/blog\/#organization"},"image":{"@type":"ImageObject","url":"\/wp-content\/uploads\/2024\/01\/Manutan_PEIS-2.png","width":1024,"height":682},"datePublished":"2024-01-08T16:13:27+00:00","dateModified":"2024-01-08T16:13:27+00:00","inLanguage":"cs-CZ","mainEntityOfPage":{"@id":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/#webpage"},"isPartOf":{"@id":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/#webpage"},"articleSection":"Tipy a n\u00e1vody, Trendy, Udr\u017eitelnost"},{"@type":"BreadcrumbList","@id":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.manutan.cz\/blog#listItem","position":1,"name":"Home","item":"https:\/\/www.manutan.cz\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/www.manutan.cz\/blog\/category\/typy-a-navody\/#listItem","name":"Tipy a n\u00e1vody"}},{"@type":"ListItem","@id":"https:\/\/www.manutan.cz\/blog\/category\/typy-a-navody\/#listItem","position":2,"name":"Tipy a n\u00e1vody","item":"https:\/\/www.manutan.cz\/blog\/category\/typy-a-navody\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/#listItem","name":"Jak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.manutan.cz\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/#listItem","position":3,"name":"Jak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem","previousItem":{"@type":"ListItem","@id":"https:\/\/www.manutan.cz\/blog\/category\/typy-a-navody\/#listItem","name":"Tipy a n\u00e1vody"}}]},{"@type":"Organization","@id":"https:\/\/www.manutan.cz\/blog\/#organization","name":"Manutan Blog","description":"Pr\u016fvodce sv\u011btem pr\u00e1ce a produktivity","url":"https:\/\/www.manutan.cz\/blog\/"},{"@type":"Person","@id":"https:\/\/www.manutan.cz\/blog\/author\/obsahovka\/#author","url":"https:\/\/www.manutan.cz\/blog\/author\/obsahovka\/","name":"obsahovka"},{"@type":"WebPage","@id":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/#webpage","url":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/","name":"Jak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem - Manutan Blog","description":"Ekologick\u00e1 a environment\u00e1ln\u00ed stopa v\u00fdrobku nejsou tot\u00e9\u017e. Krit\u00e9ria pro hodnocen\u00ed stop v\u00fdrobk\u016f se li\u0161\u00ed podle toho, jakou metodiku m\u011b\u0159en\u00ed zvol\u00edte. Ud\u011blejte si jasno v tom, jak poznat skute\u010dn\u011b ekologick\u00fd v\u00fdrobek.","inLanguage":"cs-CZ","isPartOf":{"@id":"https:\/\/www.manutan.cz\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/#breadcrumblist"},"author":{"@id":"https:\/\/www.manutan.cz\/blog\/author\/obsahovka\/#author"},"creator":{"@id":"https:\/\/www.manutan.cz\/blog\/author\/obsahovka\/#author"},"image":{"@type":"ImageObject","url":"\/wp-content\/uploads\/2024\/01\/Manutan_PEIS-2.png","@id":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/#mainImage","width":1024,"height":682},"primaryImageOfPage":{"@id":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/#mainImage"},"datePublished":"2024-01-08T16:13:27+00:00","dateModified":"2024-01-08T16:13:27+00:00"},{"@type":"WebSite","@id":"https:\/\/www.manutan.cz\/blog\/#website","url":"https:\/\/www.manutan.cz\/blog\/","name":"Manutan Blog","description":"Pr\u016fvodce sv\u011btem pr\u00e1ce a produktivity","inLanguage":"cs-CZ","publisher":{"@id":"https:\/\/www.manutan.cz\/blog\/#organization"}}]},"og:locale":"cs_CZ","og:site_name":"Manutan Blog - Pr\u016fvodce sv\u011btem pr\u00e1ce a produktivity","og:type":"article","og:title":"Jak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem - Manutan Blog","og:description":"Ekologick\u00e1 a environment\u00e1ln\u00ed stopa v\u00fdrobku nejsou tot\u00e9\u017e. Krit\u00e9ria pro hodnocen\u00ed stop v\u00fdrobk\u016f se li\u0161\u00ed podle toho, jakou metodiku m\u011b\u0159en\u00ed zvol\u00edte. Ud\u011blejte si jasno v tom, jak poznat skute\u010dn\u011b ekologick\u00fd v\u00fdrobek.","og:url":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/","article:published_time":"2024-01-08T15:13:27+00:00","article:modified_time":"2024-01-08T15:13:27+00:00","twitter:card":"summary_large_image","twitter:title":"Jak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem - Manutan Blog","twitter:description":"Ekologick\u00e1 a environment\u00e1ln\u00ed stopa v\u00fdrobku nejsou tot\u00e9\u017e. Krit\u00e9ria pro hodnocen\u00ed stop v\u00fdrobk\u016f se li\u0161\u00ed podle toho, jakou metodiku m\u011b\u0159en\u00ed zvol\u00edte. Ud\u011blejte si jasno v tom, jak poznat skute\u010dn\u011b ekologick\u00fd v\u00fdrobek."},"aioseo_meta_data":{"post_id":"11285","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_image_url":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null,"created":"2026-07-04 02:29:25","updated":"2026-07-04 02:29:25","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.manutan.cz\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.manutan.cz\/blog\/category\/typy-a-navody\/\" title=\"Tipy a n\u00e1vody\">Tipy a n\u00e1vody<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tJak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.manutan.cz\/blog"},{"label":"Tipy a n\u00e1vody","link":"https:\/\/www.manutan.cz\/blog\/category\/typy-a-navody\/"},{"label":"Jak nakupovat ekologicky a vybrat si produkty s nejni\u017e\u0161\u00edm environment\u00e1ln\u00edm dopadem","link":"https:\/\/www.manutan.cz\/blog\/jak-nakupovat-ekologicky-a-vybrat-si-produkty-s-nejnizsim-environmentalnim-dopadem\/"}],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/www.manutan.cz\/blog\/wp-json\/wp\/v2\/posts\/11285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manutan.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manutan.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manutan.cz\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manutan.cz\/blog\/wp-json\/wp\/v2\/comments?post=11285"}],"version-history":[{"count":0,"href":"https:\/\/www.manutan.cz\/blog\/wp-json\/wp\/v2\/posts\/11285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manutan.cz\/blog\/wp-json\/wp\/v2\/media\/11031"}],"wp:attachment":[{"href":"https:\/\/www.manutan.cz\/blog\/wp-json\/wp\/v2\/media?parent=11285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manutan.cz\/blog\/wp-json\/wp\/v2\/categories?post=11285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manutan.cz\/blog\/wp-json\/wp\/v2\/tags?post=11285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}