{"id":3648,"date":"2023-02-13T16:35:49","date_gmt":"2023-02-13T15:35:49","guid":{"rendered":"https:\/\/www.manutan.cz\/magazin\/?p=3648"},"modified":"2023-02-13T16:35:49","modified_gmt":"2023-02-13T15:35:49","slug":"co-muzete-ve-firme-digitalizovat-a-neutratit-za-to-majlant","status":"publish","type":"post","link":"https:\/\/www.manutan.cz\/blog\/co-muzete-ve-firme-digitalizovat-a-neutratit-za-to-majlant\/","title":{"rendered":"Co m\u016f\u017eete ve firm\u011b digitalizovat a neutratit za to majlant"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2023\/02\/pexels-pixabay-416405-1-1.jpg\" alt=\"pexels-pixabay-416405 (1) (1)\" class=\"wp-image-3642\" srcset=\"\/wp-content\/uploads\/2023\/02\/pexels-pixabay-416405-1-1.jpg 1024w, \/wp-content\/uploads\/2023\/02\/pexels-pixabay-416405-1-1-300x200.jpg 300w, \/wp-content\/uploads\/2023\/02\/pexels-pixabay-416405-1-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Digitalizace = zbaven\u00ed se pap\u00edr\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e se \u0159ekne digitalizace, mo\u017en\u00e1 si p\u0159edstav\u00edte robustn\u00ed softwary pro automatizaci proces\u016f. Tak to ale nen\u00ed. Z\u00e1kladem digitalizace je <strong>p\u0159echod od pap\u00edrov\u00e9 administrativy do elektronick\u00e9 podoby<\/strong>. Prvn\u00edm krokem m\u016f\u017ee b\u00fdt t\u0159eba zaveden\u00ed elektronick\u00e9 po\u0161ty (e-mailu) nam\u00edsto klasick\u00fdch dopis\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i pandemii koronaviru se roz\u0161\u00ed\u0159ilo online setk\u00e1v\u00e1n\u00ed a vyu\u017e\u00edv\u00e1n\u00ed n\u00e1stroj\u016f pro komunikaci jako jsou Google Meet, Zoom nebo Teams. Obecn\u011b se rozmohl trend home-offic\u016f a v\u011bt\u0161ina komunikace tak i nad\u00e1le z\u016fst\u00e1v\u00e1 online. Spoustu firem d\u00edky tomu s digitalizac\u00ed za\u010dalo docela p\u0159irozen\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e1 je motivace k digitalizaci?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nej\u010dast\u011bji:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>zjednodu\u0161en\u00ed intern\u00edch proces\u016f,&nbsp;<\/strong><\/li><li><strong>sn\u00ed\u017een\u00ed n\u00e1klad\u016f&nbsp;<\/strong><\/li><li><strong>a zlep\u0161en\u00ed z\u00e1kaznick\u00e9ho z\u00e1\u017eitku.<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro n\u011bkoho je p\u0159echod k digit\u00e1ln\u00edm kan\u00e1l\u016fm tak\u00e9 cesta, jak <strong>z\u00edskat nov\u00e9 z\u00e1kazn\u00edky<\/strong>. Kdy\u017e nap\u0159\u00edklad mal\u00fd obchod s keramikou spust\u00ed e-shop, r\u00e1zem nebude z\u00e1visl\u00fd jen na obyvatel\u00edch jednoho m\u011bsta, ale m\u016f\u017ee sv\u00e9 v\u00fdrobky nab\u00edzet po cel\u00e9 republice. Motivac\u00ed je taky touha <strong>dohnat konkurenci<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co digitalizovat v za\u010d\u00e1tku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Neexistuje univerz\u00e1ln\u00ed oblast, kterou by m\u011bla firma za\u010d\u00edt. M\u011bli byste si ale zmapovat, na jak\u00fdch procesech tr\u00e1v\u00edte zbyte\u010dn\u011b moc \u010dasu. N\u011bkter\u00e9 firmy t\u0159eba tisknou faktury a pak je zase skenuj\u00ed do jin\u00e9ho po\u010d\u00edta\u010de. \u00da\u010detn\u00ed tak s jednou fakturou tr\u00e1v\u00ed t\u0159eba 5 minut a je\u0161t\u011b bezd\u016fvodn\u011b spot\u0159ebov\u00e1vaj\u00ed pap\u00edr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159itom existuje spousta (pom\u011brn\u011b dostupn\u00fdch) softwar\u016f, kter\u00e9 um\u00ed doklady pos\u00edlat v univerz\u00e1ln\u00edm form\u00e1tu elektronicky, naprosto automatizovan\u011b a bez pap\u00edr\u016f. A kdy\u017e denn\u011b zpracov\u00e1v\u00e1te t\u0159eba 20 faktur, u\u0161et\u0159\u00edte dv\u011b hodiny pr\u00e1ce, kterou mohou \u00fa\u010detn\u00ed v\u011bnovat kvalifikovan\u011bj\u0161\u00edm v\u011bcem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zam\u011b\u0159te se tedy na konkr\u00e9tn\u00ed odd\u011blen\u00ed ve firm\u011b a efektivitu pr\u00e1ce koleg\u016f. I s mal\u00fdm rozpo\u010dtem pak m\u016f\u017eete za\u010d\u00edt digitalizovat:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Komunikaci.<\/strong> Do onlinu m\u016f\u017eete p\u0159esunout jak intern\u00ed komunikaci \u2013 nap\u0159. chatovac\u00ed aplikace<span class=\"has-inline-color has-primary-color\"> <a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a><\/span> m\u00edsto telefon\u00e1t\u016f; tak pl\u00e1novan\u00e9 sch\u016fzky s klienty pomoc\u00ed Teams apod.<\/li><li><strong>\u00da\u010detnictv\u00ed.<\/strong> Pomohou online faktura\u010dn\u00ed programy (nap\u0159.<span class=\"has-inline-color has-primary-color\"> <a href=\"https:\/\/www.idoklad.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">iDoklad<\/a><\/span>) a digit\u00e1ln\u00ed v\u00fdplatn\u00ed p\u00e1sky m\u00edsto pap\u00edrov\u00fdch.<\/li><li><strong>Logistiku. <\/strong>T\u0159eba za\u010d\u00edt \u0159\u00eddit sklad pomoc\u00ed skladov\u00fdch syst\u00e9m\u016f. \u0158\u00edk\u00e1 se jim <strong>WMS<\/strong> z anglick\u00e9ho Warehouse Management System a na trhu jich najdete hned n\u011bkolik. Velk\u00e9 firmy vyu\u017e\u00edvaj\u00ed robustn\u00ed serverov\u00e9 syst\u00e9my a men\u0161\u00ed firmy pru\u017en\u00e1 cloudov\u00e1 \u0159e\u0161en\u00ed (nap\u0159.<span class=\"has-inline-color has-primary-color\"> <a href=\"https:\/\/www.lokiawms.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LOKiA WMS<\/a><\/span>).<\/li><li><strong>Obchod a vztahy se z\u00e1kazn\u00edky.<\/strong> Pomoc\u00ed cloudov\u00e9ho syst\u00e9mu <strong>CRM<\/strong>, do n\u011bho\u017e si p\u0159ehledn\u011b evidujete v\u0161e kolem obchodu a \u0159\u00edzen\u00ed vztahu se z\u00e1kazn\u00edky (odtud zkratka CRM \u2013 Customer Relationship Management).<\/li><li><strong>Prodej produkt\u016f. <\/strong>E-shop m\u016f\u017eete spustit za p\u00e1r dn\u016f pomoc\u00ed tzv. krabicov\u00e9ho \u0159e\u0161en\u00ed \u2013 nap\u0159.<span class=\"has-inline-color has-primary-color\"> <a href=\"https:\/\/www.shoptet.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shoptet<\/a><\/span>.<\/li><li><strong>Webovou prezentaci.<\/strong> Web m\u016f\u017eete pom\u011brn\u011b levn\u011b postavit nap\u0159. ve voln\u011b dostupn\u00e9m publika\u010dn\u00edm syst\u00e9mu<span class=\"has-inline-color has-primary-color\"> <a href=\"https:\/\/cs.wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a><\/span>.<\/li><li><strong>Rezervaci objedn\u00e1vek nebo term\u00edn\u016f.<\/strong> Rezerva\u010dn\u00edch syst\u00e9m\u016f existuje taky spoustu a mnohdy je m\u016f\u017eete snadno implementovat do vlastn\u00edch webov\u00fdch str\u00e1nek.<\/li><li><strong>Marketing.<\/strong> Pokud m\u00e1te c\u00edlovou skupinu pod 50 let, klidn\u011b zru\u0161te nebo omezte pap\u00edrov\u00e9 let\u00e1ky i katalogy a p\u0159esu\u0148te marketing do online sv\u011bta.<\/li><li><strong>N\u00e1kupy firemn\u00edho vybaven\u00ed.<\/strong> My v Manutanu t\u0159eba nab\u00edz\u00edme slu\u017ebu<span class=\"has-inline-color has-primary-color\"> <a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/e-procurement\" target=\"_blank\" rel=\"noreferrer noopener\">E-procurement<\/a><\/span>, kter\u00e1 propoj\u00ed n\u00e1\u0161 e-shop s va\u0161\u00edm n\u00e1kupn\u00edm syst\u00e9mem. Objedn\u00e1vky i faktury se tak zas\u00edlaj\u00ed elektronicky.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201e\u0158\u00eddit obchod v Excelu, a to jen s p\u00e1r des\u00edtkami klient\u016f, se pro n\u00e1s stalo ne\u00fanosn\u00e9. Ka\u017ed\u00fd m\u011bs\u00edc to vy\u017eadovalo zapojen\u00ed n\u011bkolika lid\u00ed a st\u00e1lo n\u00e1s n\u011bkolik hodin pr\u00e1ce, jen abychom v\u0161e aktualizovali. Proto jsme zvolili jednodu\u0161\u0161\u00ed cestu a p\u0159e\u0161li na<span class=\"has-inline-color has-primary-color\"> <\/span><\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/raynet.cz\/\" target=\"_blank\"><span class=\"has-inline-color has-primary-color\"><em>\u010desk\u00e9 CRM Raynet<\/em><\/span><\/a><em>. To n\u00e1m \u0161et\u0159\u00ed nejen hodiny pr\u00e1ce, ale tak\u00e9 m\u00e1me v\u0161echny informace jednodu\u0161e dostupn\u00e9 a p\u0159ehledn\u00e9 v re\u00e1ln\u00e9m \u010dase \u2013 od telefon\u00e1t\u016f s klientem, p\u0159es e-mailovou komunikaci a\u017e po evidenci v\u0161ech obchodn\u00edch nab\u00eddek. A stoj\u00ed n\u00e1s to jen p\u00e1r korun m\u011bs\u00ed\u010dn\u011b,\u201c <\/em>\u0159\u00edk\u00e1 Alvin Kor\u010d\u00e1k, account mana\u017eer brn\u011bnsk\u00e9 Obsahov\u00e9 agentury.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>TIP:<\/strong> Pokud va\u0161i kolegov\u00e9 tr\u00e1v\u00ed v\u011bt\u0161inu pracovn\u00ed doby u po\u010d\u00edta\u010d\u016f, dop\u0159ejte jim kvalitn\u00ed v\u00fdbavu.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2023\/02\/AIG5784141.jpg\" alt=\"AIG5784141\" data-id=\"3645\" data-full-url=\"https:\/\/www.manutan.cz\/magazin\/wp-content\/uploads\/2023\/02\/AIG5784141.jpg\" data-link=\"https:\/\/www.manutan.cz\/magazin\/aig5784141\/\" class=\"wp-image-3645\" srcset=\"\/wp-content\/uploads\/2023\/02\/AIG5784141.jpg 500w, \/wp-content\/uploads\/2023\/02\/AIG5784141-300x300.jpg 300w, \/wp-content\/uploads\/2023\/02\/AIG5784141-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"blocks-gallery-item__caption\"><a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/podlozky-pod-mys-a-zapesti-fellowes-penove\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-primary-color\"><em>Podlo\u017eky pod my\u0161 s op\u011brou z\u00e1p\u011bst\u00ed<\/em><\/span><\/a><em><span class=\"has-inline-color has-primary-color\"> <\/span>funguj\u00ed jako prevence p\u0159ed karp\u00e1ln\u00edmi tunely.<\/em><\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2023\/02\/AIG2750096.jpg\" alt=\"AIG2750096\" data-id=\"3644\" data-full-url=\"https:\/\/www.manutan.cz\/magazin\/wp-content\/uploads\/2023\/02\/AIG2750096.jpg\" data-link=\"https:\/\/www.manutan.cz\/magazin\/aig2750096\/\" class=\"wp-image-3644\" srcset=\"\/wp-content\/uploads\/2023\/02\/AIG2750096.jpg 500w, \/wp-content\/uploads\/2023\/02\/AIG2750096-300x300.jpg 300w, \/wp-content\/uploads\/2023\/02\/AIG2750096-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"blocks-gallery-item__caption\"><em>Dostate\u010dn\u011b osv\u011btlen\u00e9 pracovn\u00ed m\u00edsto je z\u00e1klad. Do tmav\u00fdch kancel\u00e1\u0159\u00ed po\u0159i\u010fte<span class=\"has-inline-color has-primary-color\"> <\/span><\/em><a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/led-stolni-lampa-emos-2-5-w-usb-napajeni\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-primary-color\"><em>stoln\u00ed LED lampy<\/em><\/span><\/a><em>.<\/em><\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2023\/02\/AIG3299600.jpg\" alt=\"AIG3299600\" data-id=\"3643\" data-full-url=\"https:\/\/www.manutan.cz\/magazin\/wp-content\/uploads\/2023\/02\/AIG3299600.jpg\" data-link=\"https:\/\/www.manutan.cz\/magazin\/aig3299600\/\" class=\"wp-image-3643\" srcset=\"\/wp-content\/uploads\/2023\/02\/AIG3299600.jpg 500w, \/wp-content\/uploads\/2023\/02\/AIG3299600-300x300.jpg 300w, \/wp-content\/uploads\/2023\/02\/AIG3299600-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"blocks-gallery-item__caption\"><em>To v\u016fbec nejd\u016fle\u017eit\u011bj\u0161\u00ed jsou<span class=\"has-inline-color has-primary-color\"> <\/span><\/em><a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/kancelarska-zidle-grand\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-primary-color\"><em>ergonomick\u00e9 kancel\u00e1\u0159sk\u00e9 \u017eidle<\/em><\/span><\/a><em>. S jejich v\u00fdb\u011brem r\u00e1di pom\u016f\u017eeme.<\/em><\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Hled\u00e1n\u00ed partnera<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud nem\u00e1te p\u0159edchoz\u00ed zku\u0161enosti, je kl\u00ed\u010dov\u00e9 naj\u00edt <strong>n\u011bkoho, kdo v\u00e1m s digitalizac\u00ed dok\u00e1\u017ee kvalifikovan\u011b poradit<\/strong>. M\u016f\u017ee to b\u00fdt nad\u0161enec z va\u0161\u00ed firmy, nebo nez\u00e1visl\u00fd extern\u00ed poradce. Samoz\u0159ejm\u011b m\u016f\u017eete tak\u00e9 komunikovat p\u0159\u00edmo s obchodn\u00edm prodejcem dan\u00e9ho \u0159e\u0161en\u00ed (nap\u0159. \u00fa\u010detn\u00edho programu), ale dejte si pozor, aby jeho n\u00e1vrhy byly objektivn\u00ed a aby se v\u00e1m nesna\u017eil sv\u00e9 \u0159e\u0161en\u00ed za ka\u017edou cenu protla\u010dit. P\u0159ece jenom, kdy\u017e u\u017e investujete pen\u00edze a \u010das do v\u00fdb\u011bru softwaru a za\u010dnete ho plnit daty, o\u010dek\u00e1v\u00e1te, \u017ee v\u00e1m vydr\u017e\u00ed spoustu let a nebudete ho muset hned m\u011bnit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spr\u00e1vn\u00fd partner by v\u00e1m m\u011bl:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>vy\u010d\u00edslit n\u00e1vratnost,,<\/li><li>p\u0159edstavit alternativy,<\/li><li>pomoct s implementac\u00ed do dal\u0161\u00edch podnikov\u00fdch syst\u00e9m\u016f,<\/li><li>p\u0159izp\u016fsobit \u0159e\u0161en\u00ed na m\u00edru va\u0161emu podnik\u00e1n\u00ed (a tedy zn\u00e1t v\u00e1\u0161 obor),<\/li><li>nast\u00ednit pl\u00e1ny do budoucna (Chystaj\u00ed se aktualizace, zm\u011bny na trhu?).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Syst\u00e9my nemus\u00ed b\u00fdt na serverech, ale v cloudu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak u\u017e jsme nazna\u010dili, cloudov\u00e9 softwary b\u00fdvaj\u00ed levn\u011bj\u0161\u00ed. P\u0159i po\u0159\u00edzen\u00ed tzv. on-premise \u0159e\u0161en\u00ed se toti\u017e po\u010d\u00edt\u00e1 i s drah\u00fdm provozem server\u016f, na n\u011b\u017e se ukl\u00e1daj\u00ed va\u0161e data.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete tedy u\u0161et\u0159it t\u00edm, \u017ee budete vyu\u017e\u00edvat nejr\u016fzn\u011bj\u0161\u00edch firem, kter\u00e9 nab\u00edz\u00ed tzv. Saas \u2013 <strong>software as a service<\/strong>. Za vyu\u017e\u00edv\u00e1n\u00ed slu\u017eby plat\u00edte m\u011bs\u00ed\u010dn\u00ed\/ro\u010dn\u00ed poplatek, kter\u00fd si ve firemn\u00edch n\u00e1kladech obh\u00e1j\u00edte l\u00e9pe ne\u017e jednor\u00e1zov\u00fd n\u00e1kup robustn\u00edho softwaru. Nav\u00edc, pokud v\u00e1m \u0159e\u0161en\u00ed nebude vyhovovat, m\u016f\u017eete ho snadno zm\u011bnit nebo p\u0159ej\u00edt na jinou verzi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011b\u0159\u00edme, \u017ee v\u00e1m \u010dl\u00e1nek pomohl a \u017ee v\u00e1m digitalizace p\u016fjde hladce. Pokud v\u00e1s zaj\u00edm\u00e1 v\u00edce o na\u0161em<span class=\"has-inline-color has-primary-color\"> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.manutan.cz\/cs\/mcz\/e-procurement\" target=\"_blank\">E-procurementu<\/a><\/span>, ozv\u011bte se<span class=\"has-inline-color has-primary-color\"> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.manutan.cz\/cs\/mcz\/kontaktni-informace\" target=\"_blank\">sv\u00e9mu prodejci<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nemus\u00edte utratit miliony, aby procesy ve va\u0161\u00ed firm\u011b fungovaly automaticky a bez pap\u00edr\u016f. V \u010dl\u00e1nku porad\u00edme, jak s digitalizac\u00ed pohodln\u011b za\u010dnete i bez velk\u00fdch investic a jak to va\u0161\u00ed firm\u011b pom\u016f\u017ee.<\/p>\n","protected":false},"author":6,"featured_media":10205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6,7],"tags":[18],"class_list":["post-3648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-typy-a-navody","category-trendy","tag-kancelar"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Nemus\u00edte utratit miliony, aby procesy ve va\u0161\u00ed firm\u011b fungovaly automaticky a bez pap\u00edr\u016f. 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