{"id":777,"date":"2021-02-12T17:11:24","date_gmt":"2021-02-12T16:11:24","guid":{"rendered":"https:\/\/www.manutan.cz\/magazin\/?p=777"},"modified":"2021-02-12T17:11:24","modified_gmt":"2021-02-12T16:11:24","slug":"vyvoj-technologii-v-e-commerce-zrychlil-covid-budoucnost-je-v-bezkontaktnim-doruceni-a-obalech-ktere-nahradi-navstevu-obchodu","status":"publish","type":"post","link":"https:\/\/www.manutan.cz\/blog\/vyvoj-technologii-v-e-commerce-zrychlil-covid-budoucnost-je-v-bezkontaktnim-doruceni-a-obalech-ktere-nahradi-navstevu-obchodu\/","title":{"rendered":"V\u00fdvoj technologi\u00ed v e-commerce zrychlil covid. Budoucnost je v bezkontaktn\u00edm doru\u010den\u00ed a obalech, kter\u00e9 nahrad\u00ed n\u00e1v\u0161t\u011bvu obchodu"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2021\/02\/petr-sevcovic-e5trpXlFhSs-unsplash-1024x683.jpg\" alt=\"petr-sevcovic-e5trpXlFhSs-unsplash\" class=\"wp-image-779\" width=\"512\" height=\"342\" srcset=\"\/wp-content\/uploads\/2021\/02\/petr-sevcovic-e5trpXlFhSs-unsplash-1024x683.jpg 1024w, \/wp-content\/uploads\/2021\/02\/petr-sevcovic-e5trpXlFhSs-unsplash-300x200.jpg 300w, \/wp-content\/uploads\/2021\/02\/petr-sevcovic-e5trpXlFhSs-unsplash-768x512.jpg 768w, \/wp-content\/uploads\/2021\/02\/petr-sevcovic-e5trpXlFhSs-unsplash-1536x1024.jpg 1536w, \/wp-content\/uploads\/2021\/02\/petr-sevcovic-e5trpXlFhSs-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vyhn\u011bte se kontaktu s jin\u00fdmi lidmi, bra\u0148te \u0161\u00ed\u0159en\u00ed viru, z\u016fst\u00e1vejte doma, bu\u010fte na home office. Tuhle mantru sl\u00fdch\u00e1me denn\u011b od politik\u016f, odborn\u00edk\u016f i z televize. Jen\u017ee pro n\u011bkter\u00e9 profese je <strong>dodr\u017een\u00ed takov\u00fdch pravidel v podstat\u011b nemo\u017en\u00e9<\/strong> \u2013 t\u00fdk\u00e1 se to t\u0159eba kur\u00fdr\u016f, po\u0161tovn\u00edch doru\u010dovatel\u016f a zam\u011bstnanc\u016f v\u00fddejen e-shop\u016f. Ti se mus\u00ed spolehnout na ochrann\u00e9 pom\u016fcky jako rou\u0161ky a na v\u00fdvoj nov\u00fdch technologi\u00ed, kter\u00e9 je <strong>p\u0159ed \u0161\u00ed\u0159en\u00edm n\u00e1kazy ochr\u00e1n\u00ed<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bezkontaktn\u00ed dod\u00e1n\u00ed bal\u00ed\u010dku nen\u00ed sci-fi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017e te\u010f nab\u00edz\u00ed n\u011bkter\u00e9 velk\u00e9 e-shopy p\u0159evzet\u00ed bal\u00ed\u010dku v <strong>bezkontaktn\u00edch boxech<\/strong>. P\u0159i tom se z\u00e1kazn\u00edk a doru\u010dovatel <strong>v\u016fbec nepotkaj\u00ed<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud doru\u010dujete osobn\u011b, je nejlep\u0161\u00ed dodr\u017eovat ide\u00e1ln\u00ed dvoumetrovou vzd\u00e1lenost. To ale komplikuje <strong>obt\u00ed\u017en\u00e9 p\u0159ed\u00e1n\u00ed a ov\u011b\u0159en\u00ed p\u0159\u00edjemce z\u00e1silky<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0158e\u0161en\u00edm jsou <strong>\u010d\u00e1rov\u00e9 nebo QR k\u00f3dy <\/strong>na bal\u00ed\u010dc\u00edch. Z\u00e1kazn\u00edk je naskenuje na sv\u016fj smartphone a t\u00edm potvrd\u00ed svou toto\u017enost, a \u017ee bal\u00edk p\u0159ijal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159edat bal\u00ed\u010dek bez osobn\u00edho setk\u00e1n\u00ed zvl\u00e1dnete i za <strong>pomoci RFID \u010dip\u016f<\/strong>. Ty jsou podobn\u00e9 \u010d\u00e1rov\u00fdm k\u00f3d\u016fm, ale m\u00edsto abyste sn\u00edmali \u010d\u00e1rov\u00fd k\u00f3d z etikety (tzv. optick\u00e9 sn\u00edm\u00e1n\u00ed), funguj\u00ed na principu r\u00e1diov\u00fdch vln. Hlavn\u00ed v\u00fdhodou k\u00f3du je, \u017ee vydr\u017e\u00ed i extr\u00e9mn\u00ed po\u010das\u00ed, zapsan\u00e1 data m\u016f\u017eete snadno m\u011bnit a \u010dtete je i na d\u00e1lku. Doru\u010dovatel nech\u00e1 bal\u00edk s RFID \u010dipem na dohodnut\u00e9m m\u00edst\u011b (t\u0159eba v bezkontaktn\u00edm boxu) a z\u00e1kazn\u00edk si ho kdykoliv pozd\u011bji vyzvedne. Pomoc\u00ed \u010dipu pozn\u00e1te, \u017ee se bal\u00ed\u010dek pohnul, a v\u00edte, \u017ee u\u017e si ho z\u00e1kazn\u00edk odnesl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ani <strong>klasick\u00fd podpis ale nen\u00ed za zenitem<\/strong>. Pokud ho kv\u016fli va\u0161im intern\u00edm sm\u011brnic\u00edm pot\u0159ebujete, m\u00e1te dv\u011b mo\u017enosti:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>p\u0159i osobn\u00edm setk\u00e1n\u00ed doru\u010dovatel podpis vyfot\u00ed a po\u0161le do syst\u00e9mu<\/li><li>nebo po\u017e\u00e1d\u00e1te z\u00e1kazn\u00edka o vyfocen\u00ed podpisu a odesl\u00e1n\u00ed.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapome\u0148te ale, \u017ee pokud n\u011bco chcete od z\u00e1kazn\u00edka, mus\u00edte cel\u00fd proces <strong>maxim\u00e1ln\u011b zjednodu\u0161it<\/strong>. Cel\u00e1 akce nesm\u00ed zabrat v\u00edc ne\u017e des\u00edtky sekund a ide\u00e1ln\u011b by to m\u011bl z\u00e1kazn\u00edk zvl\u00e1dnout p\u0159es u\u017eivatelsky vst\u0159\u00edcnou a jednoduchou aplikaci.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2021\/02\/hands-1167612_1920-1024x586.jpg\" alt=\"hands-1167612_1920\" class=\"wp-image-783\" srcset=\"\/wp-content\/uploads\/2021\/02\/hands-1167612_1920-1024x586.jpg 1024w, \/wp-content\/uploads\/2021\/02\/hands-1167612_1920-300x172.jpg 300w, \/wp-content\/uploads\/2021\/02\/hands-1167612_1920-768x440.jpg 768w, \/wp-content\/uploads\/2021\/02\/hands-1167612_1920-1536x879.jpg 1536w, \/wp-content\/uploads\/2021\/02\/hands-1167612_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>QR k\u00f3dy se mo\u017en\u00e1 u\u017e brzy stanou standardn\u00ed sou\u010d\u00e1st\u00ed doru\u010dov\u00e1n\u00ed.&nbsp;<\/em><br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Drony jsou in. Sv\u00e9 m\u00edsto na\u0161ly i v doru\u010dov\u00e1n\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Drony se v doprav\u011b testuj\u00ed u\u017e d\u00e9le. V roce 2021 by dokonce Evropsk\u00e1 komise m\u011bla projednat <strong>sm\u011brnici sjednocuj\u00edc\u00ed p\u0159edpisy pro dod\u00e1vky dron\u016f<\/strong> ve v\u0161ech \u010dlensk\u00fdch zem\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drony se hod\u00ed hlavn\u011b pro doru\u010dov\u00e1n\u00ed <strong>do odlehl\u00fdch oblast\u00ed <\/strong>a do m\u00edst s obt\u00ed\u017en\u00fdm p\u0159\u00edstupem. Jejich pou\u017eit\u00ed ve m\u011bstech je zat\u00edm sp\u00ed\u0161 teoretick\u00e9 \u2013 pou\u017e\u00edv\u00e1n\u00ed dron\u016f je omezen\u00e9 z\u00e1kony a nem\u016f\u017eete s nimi l\u00e9tat v hust\u011b obydlen\u00fdch oblastech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00ed v\u00fdhodou dron\u016f je men\u0161\u00ed uhl\u00edkov\u00e1 stopa ne\u017e u p\u0159epravy klasickou dod\u00e1vkou. S jejich rozvojem se ale poj\u00ed <strong>nutn\u00e9 inovace v oblasti obal\u016f<\/strong> \u2013 pro dronovou p\u0159epravu mus\u00ed b\u00fdt velmi lehk\u00e9 a odoln\u00e9 proti v\u011btru \u010di de\u0161ti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hlavn\u00ed v\u00fdhoda pro klienta? Pohodln\u00e9 sledov\u00e1n\u00ed bal\u00edk\u016f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i bezkontaktn\u00edm doru\u010dov\u00e1n\u00ed m\u00e1te k dispozici v\u0161echna data o cest\u011b z\u00e1silky v elektronick\u00e9 podob\u011b. Ide\u00e1ln\u00ed n\u00e1stroj, kter\u00fd <strong>vyu\u017eijte ve prosp\u011bch z\u00e1kazn\u00edka<\/strong>. Umo\u017en\u011bte mu on-line sledov\u00e1n\u00ed cesty jeho bal\u00ed\u010dku, aby se v re\u00e1ln\u00e9m \u010dase mohl pod\u00edvat, jestli u\u017e se bl\u00ed\u017e\u00ed doba doru\u010den\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metoda doru\u010den\u00ed Click &amp; Collect: nab\u00eddn\u011bte z\u00e1kazn\u00edkovi p\u0159evzet\u00ed v obchod\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vl\u00e1dn\u00ed na\u0159\u00edzen\u00ed se pro obchodn\u00edky \u010dasto m\u011bn\u00ed, ale i v dob\u011b pandemie v\u011bt\u0161inou mohou prod\u00e1vat <strong>formou Click &amp; Collect<\/strong>. Z\u00e1kazn\u00edk si objedn\u00e1 on-line nebo po telefonu a do obchodu si jen p\u0159ijde pro sv\u016fj bal\u00ed\u010dek. \u010casto si tam ale nem\u016f\u017ee prohl\u00e9dnout p\u0159evzat\u00e9 zbo\u017e\u00ed ani nakoupit cokoli dal\u0161\u00edho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V tu chv\u00edli se obal st\u00e1v\u00e1 <strong>va\u0161\u00edm hlavn\u00edm komunika\u010dn\u00edm prost\u0159edkem<\/strong> \u2013 m\u00edstem pro propagaci brandu a z\u00e1rove\u0148 i prostorem pro pot\u011b\u0161en\u00ed z\u00e1kazn\u00edka a zp\u0159\u00edjemn\u011bn\u00ed jeho n\u00e1kupu. Proto dbejte na precizn\u00ed balen\u00ed a klidn\u011b mu i ud\u011blejte hez\u010d\u00ed den mil\u00fdm vzkazem.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/app-mcz-blog-prd.azurewebsites.net\/wp-content\/uploads\/2021\/02\/box-5766346_1920-1024x683.jpg\" alt=\"box-5766346_1920\" class=\"wp-image-787\"\/><figcaption><em>Oby\u010dejn\u00e1 krabice je nuda. I kdy\u017e m\u00e1te s vl\u00e1dn\u00edmi na\u0159\u00edzen\u00edmi a udr\u017een\u00edm chodu va\u0161eho byznysu nervy na pochodu, mus\u00edte po\u0159\u00e1d inovovat. P\u0159iho\u010fte do krabice mil\u00fd vzkaz, vymyslete origin\u00e1ln\u00ed potisk, p\u0159idejte mal\u00fd d\u00e1rek. Tu spr\u00e1vnou variantu vyberte na z\u00e1klad\u011b toho, jak\u00e1 je va\u0161e c\u00edlov\u00e1 skupina a co ocen\u00ed.<\/em><br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Doprava je jen t\u0159e\u0161ni\u010dkou na dortu. Dbejte na hygienu i p\u0159i balen\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Balen\u00ed pomoc\u00ed robot\u016f \u00fapln\u011b bez z\u00e1sahu \u010dlov\u011bka je zat\u00edm sp\u00ed\u0161 hudbou budoucnosti. Proto je te\u010f d\u016fle\u017eit\u00e9, abyste dbali na <strong>bezpe\u010dnost va\u0161ich zam\u011bstnanc\u016f<\/strong>. Zp\u0159\u00edjemn\u011bte jim pr\u00e1ci pomoc\u00ed <a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/balici-stoly#productBeginIndex:0&amp;orderBy:7&amp;\">v\u00fd\u0161kov\u011b nastaviteln\u00fdch balic\u00edch stol\u016f<\/a> a v\u017edy jim dejte k dispozici dostatek ochrann\u00fdch pom\u016fcek \u2013 <a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/respiratory-a-masky#productBeginIndex:0&amp;orderBy:7&amp;\">rou\u0161ek, respir\u00e1tor\u016f<\/a>, <a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/rukavice\">rukavic<\/a> \u010di <a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/jednorazove-odevy#productBeginIndex:0&amp;orderBy:7&amp;\">jednor\u00e1zov\u00fdch od\u011bv\u016f<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010c\u00e1rov\u00e9 k\u00f3dy na obalech, focen\u00ed podpis\u016f, dod\u00e1vky pomoc\u00ed dron\u016f. Balen\u00ed a doru\u010dov\u00e1n\u00ed z\u00e1silek z e-shop\u016f za\u017e\u00edv\u00e1 raketov\u00e9 zrychlen\u00ed i kv\u016fli vy\u0161\u0161\u00edm bezpe\u010dnostn\u00edm standard\u016fm a zav\u0159en\u00fdm obchod\u016fm. \u010ct\u011bte, kter\u00e9 novinky mo\u017en\u00e1 brzy \u010dekaj\u00ed i n\u00e1s.<\/p>\n","protected":false},"author":6,"featured_media":7968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-typy-a-navody"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u010c\u00e1rov\u00e9 k\u00f3dy na obalech, focen\u00ed podpis\u016f, dod\u00e1vky pomoc\u00ed dron\u016f. Balen\u00ed a doru\u010dov\u00e1n\u00ed z\u00e1silek z e-shop\u016f za\u017e\u00edv\u00e1 raketov\u00e9 zrychlen\u00ed i kv\u016fli vy\u0161\u0161\u00edm bezpe\u010dnostn\u00edm standard\u016fm a zav\u0159en\u00fdm obchod\u016fm. \u010ct\u011bte, kter\u00e9 novinky mo\u017en\u00e1 brzy \u010dekaj\u00ed i n\u00e1s.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"obsahovka\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.manutan.cz\/blog\/vyvoj-technologii-v-e-commerce-zrychlil-covid-budoucnost-je-v-bezkontaktnim-doruceni-a-obalech-ktere-nahradi-navstevu-obchodu\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Manutan Blog - Pr\u016fvodce sv\u011btem pr\u00e1ce a produktivity\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"V\u00fdvoj technologi\u00ed v e-commerce zrychlil covid. 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