{"id":3634,"date":"2023-02-07T14:19:03","date_gmt":"2023-02-07T13:19:03","guid":{"rendered":"https:\/\/www.manutan.cz\/magazin\/?p=3634"},"modified":"2025-09-07T09:16:50","modified_gmt":"2025-09-07T07:16:50","slug":"rozhovor-s-reditelem-tomas-strelsky-o-planech-na-rok-2023-chceme-aby-udrzitelne-produkty-byly-dostupne-na-vsech-nasich-pobockach","status":"publish","type":"post","link":"https:\/\/www.manutan.cz\/magazin\/?p=3634","title":{"rendered":"[Rozhovor s \u0159editelem] Tom\u00e1\u0161 St\u0159elsk\u00fd o pl\u00e1nech na rok 2023: Chceme, aby udr\u017eiteln\u00e9 produkty byly dostupn\u00e9 na v\u0161ech na\u0161ich pobo\u010dk\u00e1ch"},"content":{"rendered":"\n
\"04_23_tomas_strelsky_medailonek\"<\/figure>\n\n\n\n

Jak hodnot\u00edte uplynul\u00fd rok 2022?<\/h2>\n\n\n\n

M\u00e1me za sebou nejlep\u0161\u00ed rok v historii na\u0161\u00ed \u010desk\u00e9 pobo\u010dky<\/strong> i cel\u00e9ho v\u00fdchodn\u00edho trhu. A to nejen z hlediska finan\u010dn\u00edch v\u00fdsledk\u016f, ale m\u00e1me t\u0159eba i historicky nejvy\u0161\u0161\u00ed sk\u00f3re spokojenosti zam\u011bstnanc\u016f<\/strong>. Zp\u011btnou vazbu od nich sb\u00edr\u00e1me v pr\u016fzkumu Great Place to Work<\/a><\/span> a u\u017e druh\u00fdm rokem jsme dos\u00e1hli na certifikaci skv\u011bl\u00e9ho pracovi\u0161t\u011b. Nestalo se tak samoz\u0159ejm\u011b ze dne na den \u2013 dlouhodob\u011b zji\u0161\u0165ujeme, jak se u n\u00e1s lidem pracuje a jejich zp\u011btnou vazbu a po\u017eadavky prom\u00edt\u00e1me do nastaven\u00ed pracovn\u00edho prost\u0159ed\u00ed.<\/p>\n\n\n\n

Rok 2022 byl p\u0159itom pom\u011brn\u011b slo\u017eit\u00fdm rokem \u2013 v\u0161eobecn\u00e9 zdra\u017eov\u00e1n\u00ed, v\u00e1lka na Ukrajin\u011b. Co v\u00e1m pomohlo ho zvl\u00e1dnout?<\/h2>\n\n\n\n

\u0158ekl bych, \u017ee za t\u00edm stoj\u00ed na\u0161e pru\u017enost<\/strong> a schopnost reagovat rychle na zm\u011bny, kter\u00e9 doba p\u0159inesla. \u0158e\u0161ili jsme t\u0159eba dostupnost zbo\u017e\u00ed ve chv\u00edli, kdy se kv\u016fli ucpan\u00e9mu Suezu zasekla n\u00e1mo\u0159n\u00ed doprava. I tehdy jsme byli schopni uspokojit popt\u00e1vku<\/strong>, nab\u00eddnout alternativy, p\u0159\u00edpadn\u011b vysv\u011btlit, pro\u010d n\u011bco d\u00e9le potrv\u00e1. <\/p>\n\n\n\n

Hodn\u011b n\u00e1m pomohlo, \u017ee nejsme z\u00e1visl\u00ed jen na zbo\u017e\u00ed z Asie, ale <\/strong>st\u00e1le <\/span><\/strong>roz\u0161i\u0159ujeme sortiment evropsk\u00fdch v\u00fdrobk\u016f<\/strong><\/span><\/a>. A co se t\u00fd\u010de zdra\u017eov\u00e1n\u00ed \u2013  mysl\u00edm, \u017ee jsme byli hodn\u011b up\u0159\u00edmn\u00ed a f\u00e9rov\u00ed v cen\u00e1ch<\/strong>. Nezneu\u017e\u00edvali jsme situace, abychom n\u011bco zdra\u017eili v\u00edce, ne\u017e bylo pot\u0159eba. <\/p>\n\n\n\n

Dotkla se v\u00e1s energetick\u00e1 krize? <\/h2>\n\n\n\n

Obecn\u011b m\u00e1me o n\u011bco m\u00e9n\u011b objedn\u00e1vek, ale ve v\u011bt\u0161\u00ed hodnot\u011b, co\u017e je \u010d\u00e1ste\u010dn\u011b zp\u016fsobeno i zdra\u017een\u00edm. Z\u00e1kazn\u00edk\u016f m\u00e1me v \u010cR kolem 20 000 ro\u010dn\u011b a nem\u016f\u017eu \u0159\u00edct, \u017ee by n\u011bjak\u00fd sektor nakupoval hodn\u011b a n\u011bjak\u00fd v\u016fbec. Na\u0161e tradi\u010dn\u00ed produkty jdou po\u0159\u00e1d na odbyt \u2013 nap\u0159\u00edklad d\u00edlensk\u00fd n\u00e1bytek<\/a><\/span>, manipula\u010dn\u00ed technika nebo vybaven\u00ed pro venkovn\u00ed prostory<\/a><\/span>.<\/p>\n\n\n\n

M\u00e1te zp\u011btnou vazbu na va\u0161i pr\u00e1ci i od n\u00e1kup\u010d\u00edch? Co nejv\u00edce oce\u0148uj\u00ed?<\/h2>\n\n\n\n

Z m\u00e9ho pohledu z\u00e1kazn\u00edci hodn\u011b oce\u0148uj\u00ed \u0161\u00ed\u0159i sortimentu<\/strong> a na\u0161i priv\u00e1tn\u00ed zna\u010dku Manutan<\/strong><\/a><\/span>, jej\u00ed\u017e pod\u00edl v nab\u00eddce neust\u00e1le roz\u0161i\u0159ujeme. Za rozumnou cenu nab\u00edz\u00edme skv\u011blou kvalitu, srovnatelnou se zna\u010dkov\u00fdmi produkty<\/strong>. Krom toho si z\u00e1kazn\u00edci pochvaluj\u00ed na\u0161i z\u00e1kaznickou podporu<\/strong><\/a><\/span> \u2013 pracuj\u00ed na n\u00ed \u0161ikovn\u00ed a empati\u010dt\u00ed lid\u00e9, kte\u0159\u00ed maj\u00ed proz\u00e1kaznick\u00fd p\u0159\u00edstup a popt\u00e1vky odbavuj\u00ed rychle. <\/p>\n\n\n\n

V\u011bt\u0161\u00ed nab\u00eddka lok\u00e1ln\u00edch v\u00fdrobk\u016f souvis\u00ed i s d\u016frazem na udr\u017eitelnost, ke kter\u00e9 se jako zna\u010dka zavazujete. Jak se toto sm\u011b\u0159ov\u00e1n\u00ed letos prom\u00edtne do nab\u00eddky Manutanu? <\/h2>\n\n\n\n

Neust\u00e1le roz\u0161i\u0159ujeme nab\u00eddku udr\u017eiteln\u00fdch produkt\u016f<\/strong> v na\u0161em e-shopu a usilujeme o to, aby byly v\u017edy na skladu. V horizontu 3\u20134 let chceme dokonce garantovat doru\u010ditelnost do 48 hodin ve v\u0161ech na\u0161ich pobo\u010dk\u00e1ch. <\/p>\n\n\n\n

Udr\u017eiteln\u00e9 produkty na <\/span><\/strong>e-shopu ozna\u010dujeme<\/strong><\/span><\/a>, ale v\u017edy s rozvahou, nechceme slep\u011b v\u0161echno labelovat. Mus\u00edme si b\u00fdt 100% jist\u00ed, \u017ee spl\u0148uj\u00ed dan\u00e9 parametry \u2013 jsou nap\u0159\u00edklad pln\u011b recyklovateln\u00e9 nebo vyroben\u00e9 z 25 % z recyklovan\u00fdch materi\u00e1l\u016f. I letos budeme s certifikac\u00ed udr\u017eiteln\u00fdch produkt\u016f na e-shopu pokra\u010dovat a v\u00edce specifikovat, v \u010dem udr\u017eitelnost spo\u010d\u00edv\u00e1. Oce\u0148uj\u00ed to i na\u0161i z\u00e1kazn\u00edci, mnoz\u00ed u\u017e to i vy\u017eaduj\u00ed. <\/p>\n\n\n\n

Nahrazov\u00e1n\u00ed asijsk\u00fdch produkt\u016f evropsk\u00fdmi <\/strong>n\u00e1m d\u00e1v\u00e1 smysl z dlouhodob\u00e9 perspektivy, by\u0165 jsou produkty n\u011bkdy trochu dra\u017e\u0161\u00ed. Lodn\u00ed doprava p\u0159edstavuje pro \u017eivotn\u00ed prost\u0159ed\u00ed velkou z\u00e1t\u011b\u017e, proto se sna\u017e\u00edme hledat adekv\u00e1tn\u00ed n\u00e1hradu.

P\u0159e\u010dt\u011bte si, jak v Manutanu d\u011bl\u00e1me cirkul\u00e1rn\u00ed ekonomiku a CSR.<\/a> <\/span><\/p>\n\n\n\n

A jak\u00e9 kroky z hlediska udr\u017eitelnosti a CSR podnik\u00e1te intern\u011b? <\/h2>\n\n\n\n

Dlouhodob\u011b sni\u017eujeme na\u0161i uhl\u00edkovou stopu<\/strong> \u2013 na leto\u0161n\u00ed rok m\u00e1me z\u00e1vazek sn\u00ed\u017een\u00ed emis\u00ed o 5 %. Proto v\u0161ude ve firm\u011b pou\u017e\u00edv\u00e1me LED sv\u011btla a chyst\u00e1me v\u00fdstavbu vlastn\u00ed fotovoltaick\u00e9 elektr\u00e1rny. Sna\u017e\u00edme se tak\u00e9 jako firma b\u00fdt \u201edobr\u00fd ob\u010dan\u201c. P\u0159isp\u00edv\u00e1me na m\u00edstn\u00ed Mobiln\u00ed hospic Ondr\u00e1\u0161ek, podporujeme kulturn\u00ed akce v na\u0161\u00ed m\u011bstsk\u00e9 \u010d\u00e1sti. <\/p>\n\n\n\n

Jak\u00e9 novinky Manutan chyst\u00e1 pro rok 2023? <\/h2>\n\n\n\n

Budeme p\u0159edev\u0161\u00edm harmonizovat na\u0161i evropskou nab\u00eddku<\/strong> a sna\u017eit se o \u0161irokou dostupnost bestseller\u016f. Vybrali jsme z na\u0161\u00ed nab\u00eddky 20 000 nejobl\u00edben\u011bj\u0161\u00edch v\u00fdrobk\u016f, kter\u00e9 chceme na\u0161im z\u00e1kazn\u00edk\u016fm nab\u00eddnout nap\u0159\u00ed\u010d zem\u011bmi, v nich\u017e p\u016fsob\u00edme<\/strong>. To m\u00e1 samoz\u0159ejm\u011b v\u00fdznam p\u0159edev\u0161\u00edm pro na\u0161e evropsk\u00e9 klienty, kte\u0159\u00ed p\u016fsob\u00ed ve v\u00edcero zem\u00edch \u2013 kdekoliv v Evrop\u011b koup\u00ed tot\u00e9\u017e za stejn\u00fdch podm\u00ednek<\/strong>. <\/p>\n\n\n\n

Zam\u011b\u0159\u00edme se tak\u00e9 na dal\u0161\u00ed digitalizaci n\u00e1kupn\u00edch proces\u016f<\/a><\/span>, p\u0159ipravujeme komplexn\u00ed digit\u00e1ln\u00ed platformu, kter\u00e1 je\u0161t\u011b v\u00edce usnadn\u00ed pravideln\u00e9 n\u00e1kupy na\u0161im v\u011bt\u0161\u00edm z\u00e1kazn\u00edk\u016fm. <\/p>\n\n\n\n

Chyst\u00e1te n\u011bjak\u00e9 zm\u011bny v nab\u00edzen\u00fdch slu\u017eb\u00e1ch? <\/h2>\n\n\n\n

Budeme se dr\u017eet toho, co funguje, slu\u017eby<\/a> <\/span>nab\u00edz\u00edme stabiln\u011b ty stejn\u00e9. \u010casto \u0159e\u0161\u00edme specifick\u00e9 po\u017eadavky z\u00e1kazn\u00edk\u016f<\/strong>. Cht\u011bj\u00ed t\u0159eba jin\u00fd materi\u00e1l, barvu, elektrickou v\u00fdbavu apod., aby to sedlo do jejich prostor nebo vyhovovalo bezpe\u010dnostn\u00edm p\u0159edpis\u016fm. S t\u011bmito po\u017eadavky si v Manutanu um\u00edme dob\u0159e poradit, nedr\u017e\u00edme se striktn\u011b jen katalogu<\/strong>, ale hled\u00e1me r\u016fznorod\u00e1 \u0159e\u0161en\u00ed. <\/p>\n\n\n\n

Zjist\u011bte, jak v Manutanu \u0159e\u0161\u00edme atypick\u00e9 objedn\u00e1vky.<\/a> <\/span><\/p>\n\n\n\n

A co od leto\u0161n\u00edho roku \u010dek\u00e1te vy, jako \u0159editel Manutanu?<\/h2>\n\n\n\n

Ne\u010dek\u00e1m, \u017ee to bude rok jednoduch\u00fd. Ale v\u00edm, \u017ee jsme u\u017e v minulosti opakovan\u011b prok\u00e1zali, \u017ee jsme schopni d\u00edky nasazen\u00ed, pru\u017enosti a p\u0159izp\u016fsobivosti v\u0161e dob\u0159e zvl\u00e1dnout a postarat se o p\u0159\u00e1n\u00ed na\u0161ich z\u00e1kazn\u00edk\u016f, jak nejl\u00e9pe um\u00edme.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eNejlep\u0161\u00ed rok v historii na\u0161\u00ed \u010desk\u00e9 pobo\u010dky i v\u00fdchodn\u00edho trhu,\u201c tak hodnot\u00ed Tom\u00e1\u0161 St\u0159elsk\u00fd rok 2022. P\u0159e\u010dt\u011bte si, co Manutanu pom\u00e1h\u00e1 zvl\u00e1dnout nestabiln\u00ed dobu a zdra\u017eov\u00e1n\u00ed, pro\u010d up\u0159ednost\u0148uje evropsk\u00e9 produkty p\u0159ed t\u011bmi asijsk\u00fdmi a jak\u00e9 novinky chyst\u00e1 na rok 2023.<\/p>\n","protected":false},"author":2,"featured_media":3631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"\u0158editel Manutanu o pl\u00e1nech na rok 2023 \u2022 Manutan","description":"Udr\u017eiteln\u00e9 produkty, pru\u017enost v nab\u00eddce i dostupnost bestseller\u016f po cel\u00e9 Evrop\u011b. P\u0159e\u010dt\u011bte si rozhovor s Tom\u00e1\u0161em St\u0159elsk\u00fdm."},"footnotes":""},"categories":[268,266],"tags":[287,295,301],"class_list":["post-3634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odbornici-radi","category-typy-a-navody","tag-doplnkove-sluzby","tag-rozhovor","tag-ze-zakulisi-manutanu"],"jetpack_featured_media_url":"https:\/\/www.manutan.cz\/magazin\/wp-content\/uploads\/2023\/02\/Foto_Manutan_Tomas_Strelsky_3-1.jpg","_links":{"self":[{"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/3634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3634"}],"version-history":[{"count":8,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/3634\/revisions"}],"predecessor-version":[{"id":5955,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/3634\/revisions\/5955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/media\/3631"}],"wp:attachment":[{"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}