{"id":4924,"date":"2024-03-13T16:01:06","date_gmt":"2024-03-13T15:01:06","guid":{"rendered":"https:\/\/www.manutan.cz\/magazin\/?p=4924"},"modified":"2025-09-04T15:15:26","modified_gmt":"2025-09-04T13:15:26","slug":"odbornik-radi-jak-zlepsit-interni-komunikaci-at-uz-pisete-e-maily-nebo-vzkazy-na-nastenku","status":"publish","type":"post","link":"https:\/\/www.manutan.cz\/magazin\/?p=4924","title":{"rendered":"Odborn\u00edk rad\u00ed, jak zlep\u0161it intern\u00ed komunikaci \u2013 a\u0165 u\u017e p\u00ed\u0161ete e-maily nebo vzkazy na n\u00e1st\u011bnku"},"content":{"rendered":"\n
\"n\u00e1st\u011bnka<\/figure>\n\n\n\n
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Co je to intern\u00ed komunikace?<\/h3>\n\n\n\n

Intern\u00ed komunikace zahrnuje v\u0161echno, co firma chce sv\u00fdm lidem sd\u011blovat. Od servisn\u00edch ozn\u00e1men\u00ed typu: \u201eM\u011bn\u00edme dodavatele ob\u011bd\u016f\u201c nebo \u201eOtev\u00edr\u00e1me novou \u0161kolku,\u201c a\u017e po sd\u00edlen\u00ed firemn\u00edch \u00fasp\u011bch\u016f nebo p\u0159\u00edb\u011bh\u016f zam\u011bstnanc\u016f.<\/p>\n\n\n\n

Dob\u0159e zvl\u00e1dnut\u00e1 intern\u00ed komunikace by nav\u00edc m\u011bla j\u00edt v obou sm\u011brech, od veden\u00ed k zam\u011bstnanc\u016fm i obr\u00e1cen\u011b. Sna\u017ete se zam\u011bstnance zapojit, dejte jim n\u00e1stroje, aby mohli reagovat \u2013 nez\u016fsta\u0148te jen u jednostrann\u00e9ho informov\u00e1n\u00ed.<\/p>\n\n\n\n

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\"Manutan_Ondrej_Pokorny_medailonek\"<\/figure>\n\n\n\n

V \u010dem z va\u0161\u00ed zku\u0161enosti firmy nejv\u00edce chybuj\u00ed v intern\u00ed komunikaci?<\/h3>\n\n\n\n

Bu\u010f ne\u0159\u00edkaj\u00ed nic, nebo cht\u011bj\u00ed \u0159\u00edct \u00fapln\u011b v\u0161echno. Pokud firma nekomunikuje v\u016fbec, je to probl\u00e9m \u2013 n\u011bjakou sumu informac\u00ed toti\u017e v\u017edycky pot\u0159ebujete zam\u011bstnanc\u016fm p\u0159edat. <\/p>\n\n\n\n

Jen\u017ee hodn\u011b firem se sna\u017e\u00ed \u0159\u00edct \u00fapln\u011b v\u0161echno tak ne\u0161ikovn\u00fdm zp\u016fsobem, \u017ee to m\u00e1 paradoxn\u011b stejn\u00fd efekt. Vychrl\u00ed na zam\u011bstnance spoustu sd\u011blen\u00ed, a ti si ve v\u00fdsledku nic nepamatuj\u00ed.<\/p>\n\n\n\n

Jak to v praxi vypad\u00e1, kdy\u017e chce \u201efirma sd\u011blovat v\u0161echno, ale ne\u0159ekne nic?\u201c<\/h3>\n\n\n\n

Je to dost podobn\u00e9 chaotick\u00fdm n\u00e1st\u011bnk\u00e1m, kter\u00e9 zn\u00e1te z ordinac\u00ed nebo t\u0159eba supermarket\u016f. V\u011bt\u0161inou tam informace nejsou nijak uspo\u0159\u00e1dan\u00e9, nev\u00edte, co je d\u016fle\u017eit\u00e9. Nav\u00edc tam \u010dasto vis\u00ed informace star\u00e9 roky \u2013 firma rychle n\u011bco vyv\u011bs\u00ed, ale u\u017e se o n\u00e1st\u011bnku d\u00e1l nestar\u00e1. <\/p>\n\n\n\n

Kdy\u017e pak vedle aktu\u00e1ln\u00edho let\u00e1ku o zm\u011bn\u011b v pl\u00e1nov\u00e1n\u00ed sm\u011bn vid\u00edte star\u00e9 ozn\u00e1men\u00ed o v\u00fddeji ob\u011bd\u016f v dob\u011b covidu, nic si nezapamatujete, n\u00e1st\u011bnku toti\u017e naprosto ignorujete \u2013 p\u0159itom ta informace o zm\u011bn\u011b v pl\u00e1nov\u00e1n\u00ed sm\u011bn je pro v\u00e1s d\u016fle\u017eit\u00e1.<\/p>\n\n\n\n

Jak\u00e9 jsou dal\u0161\u00ed ne\u0161vary \u2013 co samotn\u00e1 struktura sd\u011blen\u00ed?<\/h3>\n\n\n\n

Firmy \u010dasto poru\u0161uj\u00ed z\u00e1kladn\u00ed pravidla, d\u00edky kter\u00fdm se zpr\u00e1va l\u00e9pe \u010dte \u2013 velikost p\u00edsma, odsazen\u00ed, \u010dlen\u011bn\u00ed textu. To, \u017ee p\u0159idaj\u00ed dal\u0161\u00edch p\u011bt vyk\u0159i\u010dn\u00edk\u016f, srozumitelnosti nepom\u016f\u017ee. <\/p>\n\n\n\n

\u010clov\u011bk za den vst\u0159eb\u00e1 jen omezen\u00fd po\u010det informac\u00ed. A nez\u00e1le\u017e\u00ed, jestli sed\u00ed u po\u010d\u00edta\u010de nebo stoj\u00ed u p\u00e1su. U\u017e po cest\u011b do pr\u00e1ce ho obklopuje spousta sd\u011blen\u00ed. A pokud ho zahlt\u00edte i v pr\u00e1ci, moc si z toho neodnese. Tak\u017ee mu to mus\u00edte usnadnit \u2013 sna\u017ete se tu informaci p\u0159edat snadno a rychle, a\u0165 nad n\u00ed nemus\u00ed zbyte\u010dn\u011b p\u0159em\u00fd\u0161let.  <\/p>\n\n\n\n

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\"2024_2_Jak_psat_srozumitelneji\"<\/figure>\n\n\n\n

Jak by tedy m\u011bla takov\u00e1 funk\u010dn\u00ed n\u00e1st\u011bnka vypadat?<\/h3>\n\n\n\n

M\u00e1 jasnou hierarchii sd\u011blen\u00ed, tak\u017ee hned v\u00edm, kter\u00e9 zpr\u00e1vy jsou d\u016fle\u017eit\u00e9, \u010demu m\u00e1m v\u011bnovat pozornost. Informace m\u016f\u017eete roz\u010dlenit pro r\u016fzn\u00e9 skupiny  \u2013 zam\u011bstnance s d\u011btmi, ty, kte\u0159\u00ed chod\u00ed na ob\u011bdy, nebo t\u0159eba nov\u00e1\u010dky. Kdy\u017e se za\u010dtete do jednotliv\u00fdch sd\u011blen\u00ed, tak jim rozum\u00edte a v\u00edte, co m\u00e1te ud\u011blat a do kdy. <\/p>\n\n\n\n

A je\u0161t\u011b jeden tip \u2013 pokud zrovna nem\u00e1te co \u0159\u00edct, klidn\u011b nechte n\u00e1st\u011bnku pr\u00e1zdnou. Je to lep\u0161\u00ed, ne\u017e aby byla zavalen\u00e1 rok star\u00fdmi informacemi. O to v\u011bt\u0161\u00ed pozornost vzbud\u00edte, kdy\u017e tam n\u011bco d\u00e1te.<\/p>\n\n\n\n

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