{"id":6199,"date":"2025-08-08T14:43:08","date_gmt":"2025-08-08T12:43:08","guid":{"rendered":"https:\/\/www.manutan.cz\/magazin\/?p=6199"},"modified":"2025-09-04T14:47:34","modified_gmt":"2025-09-04T12:47:34","slug":"rozhovor-s-reditelkou-manutanu-zakaznickou-zkusenost-neustale-zlepsujeme-je-to-pro-nas-priorita","status":"publish","type":"post","link":"https:\/\/www.manutan.cz\/magazin\/?p=6199","title":{"rendered":"Rozhovor s \u0159editelkou Manutanu: \u201eZ\u00e1kaznickou zku\u0161enost neust\u00e1le zlep\u0161ujeme, je to pro n\u00e1s priorita\u201c"},"content":{"rendered":"\n
\"\u0159editelka
\u0158editelka spole\u010dnosti Manutan Katarzyna Raczka<\/em><\/figcaption><\/figure>\n\n\n\n

Do Manutanu jste nastoupila v prosinci 2024. Jak\u00e9 byly va\u0161e prvn\u00ed m\u011bs\u00edce?<\/strong><\/p>\n\n\n\n

Od prvn\u00ed chv\u00edle na m\u011b zap\u016fsobilo, jak Manutan skute\u010dn\u011b \u017eije sv\u00e9 motto \u201eManutan, all you need, with love\u201c<\/em>. D\u016fraz na \u0161pi\u010dkovou p\u00e9\u010di je v\u0161udyp\u0159\u00edtomn\u00fd \u2013 propisuje se do vztah\u016f mezi zam\u011bstnanci i do vztahu k z\u00e1kazn\u00edk\u016fm. D\u0159\u00edve jsem pracovala ve skandin\u00e1vsk\u00fdch i n\u011bmeck\u00fdch firm\u00e1ch, ale tak siln\u00e9 propojen\u00ed kultury s byznysem jsem je\u0161t\u011b neza\u017eila. Tady je kultura p\u00e9\u010de trval\u00e1, konzistentn\u00ed a hlavn\u011b skute\u010dn\u00e1. Je to z\u00e1klad v\u0161eho, co v Manutanu d\u011bl\u00e1me.<\/p>\n\n\n\n

Na jak\u00e9 v\u00fdzvy jste se v nov\u00e9 roli t\u011b\u0161ila?<\/strong><\/p>\n\n\n\n

Na v\u0161echny, v\u00fdzvy m\u011b poh\u00e1n\u011bj\u00ed. \u0158\u00edd\u00edm \u010dty\u0159i zem\u011b \u2013 Polsko, \u010cesko, Slovensko a Ma\u010farsko. Velkou v\u00fdzvou je Polsko, kter\u00e9 m\u00e1 obrovsk\u00fd nevyu\u017eit\u00fd potenci\u00e1l a pot\u0159ebuje novou strategii. \u010cesk\u00fd trh je zase dob\u0159e zab\u011bhnut\u00fd, tam se soust\u0159ed\u00edme na udr\u017eiteln\u00fd rozvoj. Ma\u010farsko tak\u00e9 nab\u00edz\u00ed zaj\u00edmav\u00e9 p\u0159\u00edle\u017eitosti. <\/p>\n\n\n\n

Ale je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e trhy a \u010d\u00edsla jsou pro m\u011b lid\u00e9. Motivovan\u00e9 a anga\u017eovan\u00e9 t\u00fdmy jsou kl\u00ed\u010dem k \u00fasp\u011bchu.<\/p>\n\n\n\n

Jak\u00e9 zku\u0161enosti z p\u0159edchoz\u00edch rol\u00ed si p\u0159in\u00e1\u0161\u00edte do Manutanu?<\/strong><\/p>\n\n\n\n

Pracovala jsem ve velk\u00fdch korporac\u00edch jako je n\u011bmeck\u00e9 Wilo nebo d\u00e1nk\u00e9 Danfoss, ti se zam\u011b\u0159uj\u00ed na \u00fasporu energie. D\u00edky tomu dob\u0159e rozum\u00edm pot\u0159eb\u00e1m korpor\u00e1tn\u00edch klient\u016f i v\u00fdzv\u00e1m v udr\u017eitelnosti. To m\u016f\u017eu vyu\u017e\u00edt ve prosp\u011bch z\u00e1kazn\u00edk\u016f Manutanu. <\/p>\n\n\n\n

Pozitivn\u00ed z\u00e1kaznick\u00e1 zku\u0161enost a hladce prob\u00edhaj\u00edc\u00ed spolupr\u00e1ce jsou pro m\u011b velmi d\u016fle\u017eit\u00e9. Chci, aby na\u0161i z\u00e1kazn\u00edci c\u00edtili stejnou p\u00e9\u010di a l\u00e1sku, jakou v Manutanu za\u017e\u00edv\u00e1m j\u00e1 sama.<\/p>\n\n\n\n

Kdy\u017e se ohl\u00e9dnete za rokem 2024, jak byste ho zhodnotila? Co se poda\u0159ilo?<\/strong><\/p>\n\n\n\n

Velmi siln\u00fdm momentem byla nap\u0159\u00edklad reakce na\u0161eho \u010desk\u00e9ho t\u00fdmu na povodn\u011b v Ostrav\u011b. M\u00edstn\u00ed t\u00fdm ve spolupr\u00e1ci s centr\u00e1lou zvl\u00e1dl situaci skv\u011ble \u2013 byl to skv\u011bl\u00fd p\u0159\u00edklad odvahy a t\u00fdmov\u00e9ho ducha.<\/p>\n\n\n\n

Na\u0161e reakce na povodn\u011b p\u0159isp\u011bla k rekordn\u00edmu sk\u00f3re v certifikaci Great Place to Work >><\/span><\/a><\/p>\n\n\n\n

Co chyst\u00e1te pro z\u00e1kazn\u00edky Manutanu v roce 2025?<\/strong><\/p>\n\n\n\n

Pl\u00e1nujeme \u0159adu novinek! V\u011bt\u0161inu z nich ve\u0159ejn\u011b teprve p\u0159edstav\u00edme. Ka\u017edop\u00e1dn\u011b neust\u00e1le pracujeme na zlep\u0161ov\u00e1n\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti. Pravideln\u011b sb\u00edr\u00e1me a analyzujeme zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f \u2013 od rychlosti dod\u00e1vek p\u0159es ceny zbo\u017e\u00ed a\u017e po hladk\u00fd pr\u016fchod webem \u2013 a m\u00e1me rozb\u011bhnut\u00e9 lean<\/em> projekty, abychom mohli nab\u00edzet je\u0161t\u011b lep\u0161\u00ed slu\u017eby. <\/p>\n\n\n\n

V jednotliv\u00fdch zem\u00edch porovn\u00e1v\u00e1me ceny, abychom byli konkurenceschopn\u00ed. Z\u00e1rove\u0148 neust\u00e1le vylep\u0161ujeme obsah a funk\u010dnost na\u0161eho webu, aby z\u00e1kazn\u00edci dostali perfektn\u00ed servis.<\/p>\n\n\n\n

\"Manutan_\u0159editelka<\/figure>\n\n\n\n

Udr\u017eitelnost je pro Manutan dlouhodob\u011b prioritou. Na \u010dem v t\u00e9to oblasti pracujete?<\/strong><\/p>\n\n\n\n

U velk\u00fdch korpor\u00e1tn\u00edch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed kladou d\u016fraz na ESG c\u00edle a sni\u017eov\u00e1n\u00ed uhl\u00edkov\u00e9 stopy, hraje udr\u017eitelnost z\u00e1sadn\u00ed roli. Nab\u00edz\u00edme p\u0159es 5 000 ekologick\u00fdch produkt\u016f a zav\u00e1d\u00edme PACE metriky. To je klasifikace, podle kter\u00e9 snadno pozn\u00e1te, jak je ten kter\u00fd produkt udr\u017eiteln\u00fd. <\/p>\n\n\n\n

Rozv\u00edj\u00edme tak\u00e9 iniciativy v oblasti cirkul\u00e1rn\u00ed ekonomiky. V tom n\u00e1s hodn\u011b inspiruje na\u0161e francouzsk\u00e1 centr\u00e1la. <\/p>\n\n\n\n

Vydali jsme historicky prvn\u00ed CSR report >><\/span><\/a><\/p>\n\n\n\n

Vn\u00edm\u00e1te rozd\u00edly mezi z\u00e1kazn\u00edky ve \u010dty\u0159ech zem\u00edch, kter\u00e9 \u0159\u00edd\u00edte?<\/strong><\/p>\n\n\n\n

Profily z\u00e1kazn\u00edk\u016f jsou si podobn\u00e9, ale rozd\u00edly se najdou. Nap\u0159\u00edklad v Ma\u010farsku je v\u00fdrazn\u00fd vliv investic z \u010c\u00edny a Koreje, zat\u00edmco v Polsku a na Slovensku p\u0159evl\u00e1daj\u00ed investo\u0159i ze z\u00e1padn\u00ed Evropy.<\/p>\n\n\n\n

Velk\u00fdm trendem je reshoring<\/em> \u2013 n\u00e1vrat v\u00fdroby z Asie zp\u011bt do Evropy. Pandemie, obchodn\u00ed v\u00e1lky a v\u00e1lka na Ukrajin\u011b tento posun urychlily. Polsko, Ma\u010farsko a \u010cesko se tak st\u00e1vaj\u00ed v\u00fdrobn\u00edmi centry. Pro n\u00e1s je to obrovsk\u00e1 p\u0159\u00edle\u017eitost.<\/p>\n\n\n\n

Zaj\u00edmav\u00fd je tak\u00e9 obrann\u00fd sektor, zejm\u00e9na v Polsku, kter\u00e9 na obranu vyd\u00e1v\u00e1 zhruba 4,7 % HDP \u2013 nejv\u00edc v r\u00e1mci NATO. \u010cesko v tomto sm\u011bru rovn\u011b\u017e roste.<\/p>\n\n\n\n

Na co se v n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch t\u011b\u0161\u00edte nejv\u00edc?<\/strong><\/p>\n\n\n\n

Profesn\u011b je pro m\u011b nejv\u011bt\u0161\u00ed v\u00fdzvou zv\u00fd\u0161it obrat v Polsku a podpo\u0159it r\u016fst v dal\u0161\u00edch zem\u00edch. V osobn\u00ed rovin\u011b se t\u011b\u0161\u00edm na dovolenou, na kterou se pl\u00e1nuji brzy vydat se svou dcerou. Moje agenda je hodn\u011b nabit\u00e1 \u2013 pr\u00e1v\u011b proto je d\u016fle\u017eit\u00e9 ob\u010das zpomalit a na\u010derpat novou energii.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0158\u00edd\u00ed \u010dty\u0159i zem\u011b, v\u011b\u0159\u00ed v s\u00edlu firemn\u00ed kultury a z\u00e1kaznickou zku\u0161enost stav\u00ed na prvn\u00ed m\u00edsto. Katarzyna Raczka je od prosince 2024 novou \u0159editelkou Manutanu pro v\u00fdchodn\u00ed Evropu. \u010ct\u011bte, co ji \u010dek\u00e1 za v\u00fdzvy a jak\u00e9 jsou jej\u00ed pl\u00e1ny pro rok 2025.<\/p>\n","protected":false},"author":2,"featured_media":6201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Rozhovor s \u0159editelkou Manutanu \u2022 Manutan","description":"Katarzyna Raczka, nov\u00e1 \u0159editelka Manutan East, mluv\u00ed o firemn\u00ed kultu\u0159e, z\u00e1kaznick\u00e9 zku\u0161enosti, v\u00fdzv\u00e1ch v regionu i pl\u00e1nech na rok 2025."},"footnotes":""},"categories":[268],"tags":[301],"class_list":["post-6199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odbornici-radi","tag-ze-zakulisi-manutanu"],"jetpack_featured_media_url":"https:\/\/www.manutan.cz\/magazin\/wp-content\/uploads\/2025\/08\/reditelka-Manutan.jpg","_links":{"self":[{"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/6199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6199"}],"version-history":[{"count":4,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/6199\/revisions"}],"predecessor-version":[{"id":6206,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/6199\/revisions\/6206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=\/wp\/v2\/media\/6201"}],"wp:attachment":[{"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manutan.cz\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}